What are some things that you learned about advertising after watching this video?
After watching this video I learned that advertising is really based on the trends that are happening in our world. Since the world is ever-changing, advertisements are also always going through changes. One particular company tries to advertise their company by asking women about things they do or do not enjoy on planes. Song Airlines is trying to become a top airline by discovering what the customers like and do not like about flying.After finding out what people like they will market their product to a certain target audience. I also learned that in America there are emotional feelings that people have towards the brands they buy. Advertisers believe that with a good ad you can try to gain loyalty from customers. The market strategy that a company has is to make customers happy. If they are happy then they will return to your product.
What are some of the main problems that plagues contemporary advertising?
One plague in contemporary advertising is the idea of free speech. Many times there are ads that are put on the radio or TV that can be offensive to some people. Some people even feel manipulated by some of the ads that they see on TV. Another problem in contemporary advertising is that there is so much of it and that people don’t remember many of the ads that they see.
What are some of the ethical concerns about advertising that we need to be aware off
Some advertising can be deceitful to people and not tell the truth about their products, whereas other ads could be offensive to people. One way an ad can be offensive to people is if it hints to a certain stereotype or creates a new stereotype. Another ethical concern about advertising is that it makes people feel insecure. Certain ads will cause people to buy products they don’t need because they have concern about their image.
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