Thursday, August 26, 2010

My Favorite Ad



My favorite ad is called "Miller Lite Beer Vortex" and it is made to try to sell Miller Lite beer and to show the audience about the new bottle that has come out for the product.  There are many different ads for Miller Lite and other types of beer, but the reason I think this is a good ad is because it is funny and it has good product placement.  This ad gets my attention at the beginning because it seems like a TV show talking about antiques, but then it quickly changes to the new "vortex bottle" for Miller Lite.  It is funny because all interest is lost from the man looking at the antique once somebody walks in with a Miller Lite Bottle.  The reason why this ad is effective is because it shows the viewers what the new bottle does and it explains how the grooves on the bottle help give the beer a smooth taste.  The target audience for this commercial is for anybody who drinks beer or who is over 21 years old.  I like this ad because it makes me laugh and it is a clever way to show the new bottle for Miller Lite.  Seeing as how i am not old enough to buy alcohol i am likely to not buy this product, however i may recommend this product to somebody else.